Gucci partnered with Urban Vision to turn iconic shopping cities into enchanting Christmas landscapes. Inspired by the Maison’s 1955 “Horsebit” collection, our installations at Gucci boutiques redefine luxury shopping while preserving architectural integrity. The “Gucci Gift Giving” project transformed the facades of New Bond Street in London and the Meatpacking District in New York into living works of art. Across Milan, London, Paris, Madrid, Dubai, New York, and Costa Mesa, our Christmas trees and installations brought a magical touch to urban environments, creating a unique global holiday experience.
Extraordinary Results and Social Engagement
This initiative enhanced the aesthetic appeal of Gucci boutiques worldwide, offering a memorable experience to customers while generating significant social media engagement through user-generated content.
